BOB BEECH VISITS CHESHIRE-BASED CRANAGE HEAVY HAULAGE TO FIND OUT HOW THIS NATION-WIDE OPERATION GREW FROM ITS HUMBLE FOUNDATIONS
PHOTOGRAPHY: CRAIG PUSEY
Presenting a positive image is an important factor in any industry, more than ever, a customer’s first impression of a company is heavily influenced by initial contact, which in specialist transport is very often the physical appearance of the equipment it owns and the staff it employs. Gareth Edwards, the youthful boss of Cranage Heavy Haulage is a firm believer in this theory and the company takes great pride in the vehicles and trailers it operates and feels that this has helped the company win new business over the past decade or so.
This modern approach to business works in conjunction with the family’s long involvement in transport. His father Gary drove for other companies for a number of years before starting out as an owner driver. Time spent moving caravans and plant, with vehicles like a humble Ford D series, eventually made way for better equipment as things progressed. Gary still prefers the hands-on approach in the modern business and is much happier behind the wheel of an 80-tonne Scania R730 6x4, with a trusty Nokia mobile phone, rather than grappling with modern technology back at base. Sounds eminently sensible to us!