The introduction of a completely new model range is a vitally important step for any truck manufacturer – the research, planning design and development process is invariably a lengthy, complex operation. This is then followed by the launch in various markets, involving regional dealer staff, the press, customers and other potential users. In addition, the production process has to be devised implemented and streamlined to hopefully meet predicted demand. Meanwhile supply chains with component suppliers have to be established and perfected, otherwise the vehicle production line will not function efficiently.

Other less visible preparations have to be made, including sales and aftermarket staff training, parts supply, bodybuilder and other associated supplier documentation and accreditation. Even the most basic of publications such as vehicle driver’s handbooks have to be written, checked and available on time. It also has to be remembered that most major truck manufacturers sell their products throughout the world, which means that all available goods and services have to meet local requirements in terms of both specification and the individual language or languages spoken in each country.