ALONG WITH RECENTLY UNVEILING INNOVATIVE NEW PRODUCTS, GOLDHOFER HAS SET-UP ITS OWN STAND-ALONE UK SALES OPERATION TO ATTRACT MORE BRITISH BUYERS. BRIAN WEATHERLEY VISITED THE BESPOKE GERMAN TRAILER-MAKER TO LEARN MORE.
PHOTOGRAPHY: CRAIG PUSEY
The Germans have a word for it – ‘Heimat’. It means a deep emotional attachment to a place, town or region. Dennis Leschensky, Goldhofer’s area sales manager for UK and Ireland can relate to that. As a local boy ‘born and bred’ in Memmingen, from a very early age he’s had a strong connection with the town and its renowned trailer maker. “As a boy it used to give me a good feeling standing by the traffic lights seeing Goldhofer trailers leaving the factory here to be delivered,” he says. “It was always my dream that I’d apply for a job with Goldhofer. I thought that’s a company I want to work for!”
He’s clearly not the only one with strong feelings towards the company. “There are people here who’ve worked for Goldhofer for over 40-years,” he explains. “It isn’t a company you start to work for then leave after two-years. There’s a special feeling when you walk through the gates. I can’t explain it… but it’s special.”