As with many industries, road transport faces a demographic problem due to the lack of young people entering the business, it seems that few school leavers see the industry as an attractive prospect and many look to other sectors when considering a future career. There is no simple answer to this problem, in many developed countries society has fostered the belief that any job that involves getting your hands dirty should be left to the less academically gifted.

In Britain, we have taken this process further than many other countries and to a certain extent it has backfired, previous governments promoted university education and the obtaining a degree as the only possible way ahead for young people, other forms of training and education were almost eradicated. A generation were led to believe that any other career path would be seen as failure, now we have scores of people with degree qualifications, (sometimes in the most pointless of subjects).