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SIDDLE & COOK

HeavyTorque Issue Fifteen: Siddle & Cook

THE BACKWARDS NAME GAME

GEOFFREY COOK, THE 82-YEAR-OLD SON OF HEAVY HAULAGE PIONEER SIDDLE COOK, STILL HAS DIESEL FLOWING THROUGH HIS VEINS! JON HARLE TALKS TO HIM ABOUT THE EARLY DAYS OF HEAVY TRANSPORT.

PHOTOGRAPHY: GEORGE NAIRN

A popular urban myth is that the confectionery company, Trebor, got its moniker by reversing the first name of one of its founders – Robert Robertson. It turns out it’s not true. Trebor was simply the name of the premises the company moved into: Trebor Terrace in Upton Park, London, although some historians claim the builder of the street was, indeed, called Robert!

However, there’s no such ambiguity about the award-winning logistics and distribution company, Elddis Transport in Consett, in County Durham. Elddis is Siddle spelt backwards, and a way to remember a remarkable man whose name adorned a fleet of heavy haulage wagons between the end of the war, and the early 1970s: Siddle C Cook.

HeavyTorque Issue Fifteen: Siddle & Cook

In 1955, this 150 ton Scammell Constructor 6x6 was the country’s most powerful, and most advanced, heavy haulage tractor. When new, it was painted in Siddle Cook’s experimental cream livery, but was re-painted into the more familiar red and gold after a couple of years. Pictured sitting on the mudguard is Siddle’s second son, Raymond, who went on to run Elddis Caravans.

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Published in March 2018, this fantastic 220 page, A4 Landscape Yearbook, designed and published by HeavyTorque, reflects the continued growth, and achievements of the Heavy Transport Association (HTA). Printed full-colour throughout, this is a must-read for those with an interest in the heavy and specialist transportation sector – very much recognised as the ‘bible of the industry’.