SIDDLE & COOK

A popular urban myth is that the confectionery company, Trebor, got its moniker by reversing the first name of one of its founders – Robert Robertson. It turns out it’s not true. Trebor was simply the name of the premises the company moved into: Trebor Terrace in Upton Park, London, although some historians claim the builder of the street was, indeed, called Robert!

However, there’s no such ambiguity about the award-winning logistics and distribution company, Elddis Transport in Consett, in County Durham. Elddis is Siddle spelt backwards, and a way to remember a remarkable man whose name adorned a fleet of heavy haulage wagons between the end of the war, and the early 1970s: Siddle C Cook.

In 1955, this 150 ton Scammell Constructor 6x6 was the country’s most powerful, and most advanced, heavy haulage tractor. When new, it was painted in Siddle Cook’s experimental cream livery, but was re-painted into the more familiar red and gold after a couple of years. Pictured sitting on the mudguard is Siddle’s second son, Raymond, who went on to run Elddis Caravans.