To search, type and hit enter.

VOLVO TRUCKS UK

SPOTLIGHT: ORIGINAL EQUIPMENT MANUFACTURER

HeavyTorque Issue 2: OEM Focus - Volvo

IRON HAND, VELVET GLOVE

AFTER NEARLY 50 YEARS IN THE UK, VOLVO TRUCKS HAS PROVEN ITS WORTH AS A HEAVY HAULAGE PARTNER, AS WELL AS A MAINSTREAM MANUFACTURER. IAN NORWELL CHARTS THE PROGRESS OF THE COMPANY – AND ITS VEHICLES – SINCE THE 1960S

Their previous visits to the shores of Anglo-Saxon England, in the final decade of the eighth century, were not celebrated by the local populace. In 793AD, Norsemen arrived in longships, with bad attitudes and steel helmets, and they left behind a trail of woe and destruction. Over 1,200 years later, they were back, but this time they brought with them lorries that were better made, more comfortable, safer, and cheaper to run than those built in Britain. In 1967, the new invasion landed at Grangemouth; Volvo trucks had arrived in Britain.

MARKET JUDGEMENT

The history does bear a little examination, as it was a Scottish businessman who proved that he knew better than Volvo itself, when it came to what the UK truck market might be ready for. Jim McKelvie from Barrhead, near Paisley, had sold his transport business to TDG (transport development group) for an undisclosed, but reportedly healthy, sum. He had believed, for some time, that British hauliers were ready to pay more for better trucks, and a business associate agreed. Jim Keyden (then the managing director at Pressed Steel in Linwood) was to provide financial and manufacturing expertise, and together with McKelvie’s vision, it was game on.

Keyden had experience supplying steel panels to the British car industry, and he knew that the Swedes were his most demanding customer, having supplied the panels for the Volvo’s P1800 car. After negotiations with Volvo and Scania, McKelvie persuaded the bosses in Gothenburg that he should import their trucks, and the first chassis arrived in Grangemouth 1967.

WOULD YOU LIKE TO CONTINUE READING THIS ARTICLE ON OEM SPOTLIGHT: VOLVO TRUCKS UK?

This article is premium content, so you must register and pay to continue reading. You can read individual articles from any issue of the magazine by clicking here and paying just 0.99p. Or you can buy a subscription to HeavyTorque magazine from just £32.00 a year (UK), giving you unlimited access to all the features online, as well as receiving the full magazine by post four times a year.

Kick back, relax and enjoy the read!

Announcement

HeavyTorque White Logo

It is with regret, that the HeavyTorque team have decided to take a stand based on an industry-wide ‘blind eye’ to the waste in the magazine and periodicals business.

HeavyTorque (#15, July 2018) was the final issue to grace the shop shelves, both on the High Street and across the travel network. As part of our onward strategy to adapt, HeavyTorque will now be distributed exclusively through controlled circulation and available through printed subscription.

Please note, this change will only affect newsstand purchasers. There will be no change for our loyal print subscribers.

Why the newsstand change? Quite simply, we can no longer (in good conscience) participate in a distribution programme that creates such an inherent waste of our precious natural resources – and money.

For those of you who have enjoyed HeavyTorque from the newsstand, we sincerely appreciate your business – and we would hope that you’ve enjoyed the magazine enough to consider a direct subscription?

Single Issues

If you prefer to purchase individual issues (one at a time), you will still have the ability to do so, both online (via the website), or by calling our offices +44 (0) 1572 3450872. Orders for single issues received before the pre-publication deadline will be mailed along with the subscribers.

Current and Back Issues

Our website also caters for those looking to purchase back issues. To browse Back Issue availability, follow this link: https://www.heavytorque.co.uk/shop/

Annual Subscription (UK/Europe and Rest of the World)

Never miss a beat, and keep up with every issue of the magazine via an annual subscription. To purchase your annual subscription, please visit: https://www.heavytorque.co.uk/subscribe/

It remains our objective, philosophy, and goal to provide our readers with the best content available, together with stunning feature photography. We do hope you will continue to support our venture!